What's The most

Privacy Policy

Effective date: 01 Oct 2026

Meteorphor Pte Ltd (“we”, “us”, “our”), a company registered in Singapore, operates the website whatthemost.com (the “Site”). This Privacy Policy explains what personal data we collect, how we use it, and your rights regarding that data, in accordance with Singapore’s Personal Data Protection Act (PDPA).

By using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information:

Newsletter sign-up: When you subscribe to our newsletter, we collect your name and email address.
Contact form submissions: When you contact us through a form on the Site, we collect the information you provide, such as your name, email address, and message content.
Comments: If you leave a comment on the Site, we collect your name, email address, the content of your comment, and your IP address.
Analytics and advertising cookies: We use Google Analytics, Meta Pixel, and TikTok Pixel to understand how visitors use the Site and to measure the performance of our content and advertising. These tools may collect information such as your IP address, browser type, device information, pages visited, and how you interact with our content, typically via cookies.

2. How We Use Your Information

We use the information we collect to:

Send you newsletters and updates, if you’ve subscribed
Respond to enquiries submitted via contact forms
Display and moderate comments
Understand how visitors use the Site, and improve our content
Measure the performance of our content and marketing on Google, Meta (Facebook/Instagram), and TikTok

3. Cookies

The Site uses cookies and similar tracking technologies, including those placed by Google Analytics, Meta Pixel, and TikTok Pixel. Cookies help us understand visitor behaviour and improve the Site. You can control or disable cookies through your browser settings, though this may affect how the Site functions.

4. Sharing Your Information

We do not sell your personal data. We may share information with:

Service providers who help us operate the Site, such as our hosting provider (Hostinger) and our email newsletter provider
Analytics and advertising partners — namely Google, Meta, and TikTok — who process data according to their own privacy policies
Legal authorities, where required by law

5. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this Privacy Policy, or as required by law.

6. Your Rights

Under Singapore’s Personal Data Protection Act, you may request access to, or correction of, the personal data we hold about you. To make a request, or if you have questions about this Privacy Policy, contact us at hello@whatthemost.com.

If you are located outside Singapore, your local data protection laws may also apply to how your information is handled.

7. Children's Privacy

The Site is not directed at children, and we do not knowingly collect personal data from children.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

9. Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact us at hello@whatthemost.com.